LinkedIn continues to gain steam in 2024.

We’re hearing about things like: personal brand, the creator economy, and industry influencers.

A lot of those things are born out of LinkedIn in the business world.

As of 2024, roughly 1% of the > 760 million users are posting content.

One of the ‘signals’ I keep tabs on is DM’s that I get each week on LinkedIn. On average, I get about 115/week.

Over the past 4 weeks, more than 20% of folks who have reached out to me, are asking for guidance on how to get started with creating content.

Without further ado - let’s jump into it. Here are my 3 tips for getting started on LinkedIn.

1/ Define what your goals are

Without a goal, it’s too easy to give up when starting something new.

I’d really encourage you to spend some time thinking through this.

• Do you want to elevate your personal brand? That can be a great way to positively impact your business and open up long-term career opportunities.

• Do you want to become a better copywriter? Writing more frequently on LinkedIn is certainly a way to hone in this skill.

Spend time thinking about this. There are plenty of reasons to get started - having one will be a great way to maintain discipline with getting active.

2/ Pick a handful of topics that you want to talk about

This is an important one.

So many people post content that is regurgitated from their company, and you can tell they don’t care about it… and often times that they didn’t even write it.

A simple way that I recommend you think about where to start when it comes to topics:

What questions are you asked about the most from your peers?

Whether it’s slack, teams, DM’s, text messages, or people popping in to ask you for help.

There is a good chance that you’ll see some trends. Those are great areas to start sharing!

If you know a lot about excel, and people come to you asking how to do that v-lookup or write that macro - share those lessons out loud on LinkedIn.

If folks are coming to you asking for advice on how to navigate challenges with their teams - sounds like you have expertise in people leadership.

3/ Ignore likes, focus on comments and feedback

This one is important.

A lot of people give up on social because they don’t get engagement early on.

I’d really encourage you to ignore likes, especially in the early innings.

But - pay attention to comments, DM’s, or feedback you get directly from your network.

Those signals are especially important as you find your voice on LinkedIn.

I hope that was helpful.

If something has worked for you, I’d love to hear about it.

Have a wonderful weekend and see you next Friday.

Mike